The decision on how to name my photography business has been made during lunch at my previous job. Now I can talk about photography a lot, but in those days, at the beginning of my photography career, I talked about it nonstop. Suddenly, my manager and friend who I had lunch with, told me that I need my photography website…and we have to come up with the business name. How about ZOOMphotoraphy she asked me? Sounds not bad but it was already taken. Then it was ZAMphotoraphy first three letters of my last name …. also taken by a Texas guy (now we follow each other on Instagram) …. and then we came up with ZAMMphotoraphy maybe not a very fancy name but definitely a catchy one. I have some clients who told me that, since it was so easy to remember, they were able to found me after seeing my advertising on social media for six months.